The Official Manufacturing Company

We really feel for busy travel agents. Their job ain’t easy. The boredom, the onslaught of requests and presentations to make someone a “preferred client” …ugh.

In an attempt to get Nike’s travel agents to actually attend one from Ace Hotel, a 3-part invitation was sent: first letters; then packages; finally postcards. The packages contained various 7″ vinyl records, which were played during the presentation. All pieces were made and decorated by hand, including the envelopes and record covers. The result was one of the highest attendance rates of any Nike travel agent presentation ever, and Ace Hotel got the gig shortly thereafter.

The entire package was awarded best “Complete Design Program” by Applied Arts Magazine.

Shared credit goes to Demitri Fregosi.