While working for the Atelier Ace from 2005 to 2009, our own Jeremy Pelley helped to lay down the diverse foundation of the award-winning Ace Hotel brand. Under the creative direction of the four original partners, he helped produce high-level branding solutions, graphics and products for each of the Ace Hotel properties.

After a successful year with a “temporary” press kit we created from vintage office folders for Ace Hotel Portland, the brand expanded into multiple properties. The brief: build a modular press kit to accommodate a fluctuating amount of information from property to property, and make it feel like a book.

Both press kits were awarded Best Promotional Kit by Applied Arts Magazine in sequential years.

Shared credit to Philip Iosca on the first press kit, and to Demitri Fregosi on the second.

L/R arrow keys slide images.
UP/DOWN switch projects.