While working for the Atelier Ace from 2005 to 2009, our own Jeremy Pelley helped to lay down the diverse foundation of the award-winning Ace Hotel brand. Under the creative direction of the four original partners, he helped produce high-level branding solutions, graphics and products for each of the Ace Hotel properties.
Ace Hotel wanted to collaborate with Sonic Youth in recognition of their 2009 album The Eternal. The idea was to make a guide for each city they were touring through that had an Ace Hotel in it, based around the favorite spots recommended by each member of the band.
The intentionally lo-fi/fanzine vibe couldn’t have happened without the great folks at Brown Printing.