An alum of a local brewery came to us with a desire to open their own mid-sized production brewery with an onsite brewpub in Chicago, Illinois. We concepted the company name, brand ID, individual product names and two tap handle designs. We pulled the name “Hopewell” from the “Hopewell Tradition”— a conglomeration of Native American tribes that lived in the Chicago area and beyond that were linked by trade routes and exchange. To us, the name was not only poetic, but also had a positive ring to it that we could really get behind.

The Hopewell Brewing Company is slated to open in 2013.

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  URL:hopewellbrewing.com