Letto has a passion for making the finest bedding at reasonable prices and working with true Italian craftspeople to make it happen.
Our client came to us to put himself out of business.
With a wealth of experience spanning over 20 years in the linen industry, he currently owns and operates linen stores in major cities along the West Coast. He knew that, sooner or later, someone would start offering similar high-quality linens without the "middleman." Rather than waiting for that to happen, he leveraged his expertise and relationships to start his own direct-to-consumer brand.
Letto was born out of the desire to create an authentic connection between customers, suppliers, artisans, and growers. Their approach encompasses the entire process, from sourcing to finishing. Collaborating with farmers in Egypt, Belgium, and Texas, they cultivate and harvest the finest fibers. These fibers are then sent to Italian spinners, weavers, sewers, and finishers, who have been meticulously doing it all by hand for generations.
We told the story of Letto by creating a brand that exudes elegance and warmth, while paying homage to the generational craftsmanship of Italy. We devoted time to exploring nuances of old-world Italian culture and charm, striking a balance between refinement and effortless style.
Our visual identity is a reflection of that inspiration. Informed by Italian street signage, our primary mark utilizes an elegant yet bold serif font with bespoke elements that calls to mind a human touch. Our secondary marks draw inspiration from passport stamps, further conveying Letto’s commitment to responsible sourcing and crafting methods.
Photography was used to bring a sense of old-world warmth, evoking the feeling of a quiet Italian morning, and as if you’re living in an antique painting wrapped in the comforts of modern luxury bedding. That same intention and atmosphere were seamlessly extended into the creative direction of the website.
We love collaborating with clients who share an unwavering passion for their pursuits, but we are forever ruined because we now know what incredible artisan-crafted sheets feel like.
Photography was used to bring a sense of old-world warmth, evoking the feeling of a quiet Italian morning, and as if you’re living in an antique painting wrapped in the comforts of modern luxury bedding. That same intention and atmosphere were seamlessly extended into the creative direction of the website.
We love collaborating with clients who share an unwavering passion for their pursuits, but we are forever ruined because we now know what incredible artisan-crafted sheets feel like.
Letto has a passion for making the finest bedding at reasonable prices and working with true Italian craftspeople to make it happen.
Our client came to us to put himself out of business.
With a wealth of experience spanning over 20 years in the linen industry, he currently owns and operates linen stores in major cities along the West Coast. He knew that, sooner or later, someone would start offering similar high-quality linens without the "middleman." Rather than waiting for that to happen, he leveraged his expertise and relationships to start his own direct-to-consumer brand.
Letto was born out of the desire to create an authentic connection between customers, suppliers, artisans, and growers. Their approach encompasses the entire process, from sourcing to finishing. Collaborating with farmers in Egypt, Belgium, and Texas, they cultivate and harvest the finest fibers. These fibers are then sent to Italian spinners, weavers, sewers, and finishers, who have been meticulously doing it all by hand for generations.
We told the story of Letto by creating a brand that exudes elegance and warmth, while paying homage to the generational craftsmanship of Italy. We devoted time to exploring nuances of old-world Italian culture and charm, striking a balance between refinement and effortless style.
Our visual identity is a reflection of that inspiration. Informed by Italian street signage, our primary mark utilizes an elegant yet bold serif font with bespoke elements that calls to mind a human touch. Our secondary marks draw inspiration from passport stamps, further conveying Letto’s commitment to responsible sourcing and crafting methods.
Photography was used to bring a sense of old-world warmth, evoking the feeling of a quiet Italian morning, and as if you’re living in an antique painting wrapped in the comforts of modern luxury bedding. That same intention and atmosphere were seamlessly extended into the creative direction of the website.
We love collaborating with clients who share an unwavering passion for their pursuits, but we are forever ruined because we now know what incredible artisan-crafted sheets feel like.
Photography was used to bring a sense of old-world warmth, evoking the feeling of a quiet Italian morning, and as if you’re living in an antique painting wrapped in the comforts of modern luxury bedding. That same intention and atmosphere were seamlessly extended into the creative direction of the website.
We love collaborating with clients who share an unwavering passion for their pursuits, but we are forever ruined because we now know what incredible artisan-crafted sheets feel like.
