Bar Velvet is a study in tension—rebellion and refinement, mystery and discovery. Hidden below Popurrí Foodhall in San Isidro, Peru, is this listening bar. Channeling the raw creative energy of late ‘70s downtown Manhattan, an era when art, music, and nightlife collided in electric, unpolished harmony.
The brand identity is steeped in the visceral, analog world of the time, where DIY expression shaped culture. The primary mark, first drawn in lipstick on a mirror, carries an immediacy and irreverence that speaks to underground grit.
Our secondary mark, a radio tower with electric bolts radiating outward, reinforces the idea of Bar Velvet as a transceiver—picking up on the vibrations of ‘70s NYC culture and transmitting them back out into the world via Lima. Photocopy treatments layer in texture and imperfection, recalling the zines, posters, and album covers that defined the era’s underground music scene.
Stepping inside, guests are enveloped in an atmosphere that blurs the line between past and present. A full-wall art installation in the entry vestibule immerses them in layered flyers, archival imagery, and graffiti—a sensory overload akin to stepping into a venue plastered with years of history. We wove lines from our prose poem, channeling in the combined spirits of Gil Scott-Heron and Patti Smith, into the composition, letting the rhythm and language echo throughout the space.
Wayfinding and typography reinforce a sense of place. GT America by Grilli Type—selected for its blend of function and quiet expressiveness—nods to the unmistakable type of the NYC subway system.
Custom neon signage, designed to give the glow of late ‘70s NYC streets, enhances the visual language of the space. A hidden lightbox, reminiscent of an “on-air” radio station sign, serves as the only exterior marker, subtly glowing above the secret bookcase entry inside Popurrí.
Bar Velvet is a signal pulsing through time—an homage to an era of unfiltered creativity, coded language, and layered storytelling. A hidden world where the past vibrates into the now, an oasis in the concrete jungle.
Bar Velvet is a study in tension—rebellion and refinement, mystery and discovery. Hidden below Popurrí Foodhall in San Isidro, Peru, is this listening bar. Channeling the raw creative energy of late ‘70s downtown Manhattan, an era when art, music, and nightlife collided in electric, unpolished harmony.
The brand identity is steeped in the visceral, analog world of the time, where DIY expression shaped culture. The primary mark, first drawn in lipstick on a mirror, carries an immediacy and irreverence that speaks to underground grit.
Our secondary mark, a radio tower with electric bolts radiating outward, reinforces the idea of Bar Velvet as a transceiver—picking up on the vibrations of ‘70s NYC culture and transmitting them back out into the world via Lima. Photocopy treatments layer in texture and imperfection, recalling the zines, posters, and album covers that defined the era’s underground music scene.
Stepping inside, guests are enveloped in an atmosphere that blurs the line between past and present. A full-wall art installation in the entry vestibule immerses them in layered flyers, archival imagery, and graffiti—a sensory overload akin to stepping into a venue plastered with years of history. We wove lines from our prose poem, channeling in the combined spirits of Gil Scott-Heron and Patti Smith, into the composition, letting the rhythm and language echo throughout the space.
Wayfinding and typography reinforce a sense of place. GT America by Grilli Type—selected for its blend of function and quiet expressiveness—nods to the unmistakable type of the NYC subway system.
Custom neon signage, designed to give the glow of late ‘70s NYC streets, enhances the visual language of the space. A hidden lightbox, reminiscent of an “on-air” radio station sign, serves as the only exterior marker, subtly glowing above the secret bookcase entry inside Popurrí.
Bar Velvet is a signal pulsing through time—an homage to an era of unfiltered creativity, coded language, and layered storytelling. A hidden world where the past vibrates into the now, an oasis in the concrete jungle.
